Case studyFirle, SA

Live

Caffe Primo Firle runs on one build.

An Italian dining room taking its own orders through a site we designed, with kitchen order operations, staff time tools and the owner's reporting running on the same system behind it.

Caffe Primo Firle storefront: a dark green panel with a gold condensed serif wordmark beside a photograph of pancakes with ice cream
The customer storefront: dark green, gold, and a condensed display serif
Venue
Italian dining room and takeaway
Where
Firle, South Australia
Status
Live and taking orders
Surfaces built
Customer, staff and owner

The briefWhat we were asked for

One venue, four disconnected tools.

The project brought the public menu, direct ordering, kitchen order flow, staff availability, worked hours and owner reporting into a connected venue deployment. It reduced the number of places the same operational information had to be handled.

What they wanted was not more software. It was fewer places for something to fall through, and to own the customer at the end of it.

What we builtThree surfaces, one system

Designed around the person using it.

Each screen answers to a different job. They share one database, so a price change, a sold-out toggle or a new order shows up everywhere it should within the same service.

The customer

Ordering site

A storefront designed for the venue rather than a marketplace listing: full menu with modifiers and sizes, card payment through Stripe or pay-in-store cash, and pickup slots tied to the venue’s live trading hours.

The customer ordering screen on a phone showing pizza menu items with prices and a Customise link

The team

Order operations

One board on the pass. Orders arrive live, move through Pending, In Progress and Ready for Pickup, and carry their own notes, allergies included, so nothing is relayed by shouting across a kitchen.

The staff order board with Pending, In Progress and Ready for Pickup columns and an order showing a nut allergy note

The owner

Menus and pricing

Categories, items, prices, modifier groups and sold-out toggles, all editable from a phone in the middle of service. No developer in the loop to change a price.

Menu management showing categories and breakfast items with prices, active toggles and Mark sold out controls

Also in the buildThe unglamorous half

The parts nobody demos, that decide whether it gets used.

Staff availability, time-clock records and payroll preparation are part of this deployment. Full roster building and shift-exchange tools are not represented here as current Central Pass platform features.

The owner dashboard showing revenue and average order value charts by day and hour
Reporting, revenue and average order value
The staff availability screen showing team members and their available shifts
Availability, who can work when
The staff time clock screen showing clock-in and clock-out records
Time clock, hours worked on the floor
The payroll preparation screen showing hours and pay totals per staff member
Payroll preparation, hours totalled per person

Where it standsHonestly

Live, in service, and still being improved.

The system has been running the venue's direct ordering since launch, on a build that covers the customer, the team and the owner. We are not going to put a revenue figure on this page that we cannot show you the workings for. The public storefront and the operational screens shown in this case study are real; the figures below are limited to facts that can be verified from the live build and source.

Live storefront
Public and taking direct venue orders
Central Pass commission
$0 per order
Connected roles
Customer, kitchen team and owner
Available exports
Orders, opted-in customers and approved hours

For the staff-side flow, request a walkthrough. Please use the live storefront only when you genuinely intend to place an order with the venue.

Next stepStart a project

Tell us what your ideal system should do.

Bring the bottlenecks and the manual workarounds, not a technical specification. We will show you a live build, map the practical scope, and put the phases in writing.

Single-venue build $2,500-$6,000 Typical single-venue range. The exact scope, price, third-party costs and any applicable GST are shown in writing before work begins.